US & Japanese Content Industry Representatives Sign MOU to Promote & Protect Creative Communities

WASHINGTON, D.C./SINGAPORE: On March 20, the Motion Picture Association (MPA) and the Content Overseas Distribution Association (CODA), a key representative of the Japanese film, animation, television, music and video game industries, signed a formal agreement to strengthen their joint copyright protection efforts and develop new initiatives to best address the current challenges of online content theft of creative works across the world.

The two organizations signed a Memorandum of Understanding in the press room of the Embassy of Japan in Washington, attended by senior representatives from the two organizations, representatives from the Embassy of Japan, and media.

“Our two organizations have a strong history of cooperation, working closely over the last nine years to achieve common goals in the areas of copyright protection and the promotion of the creative content industries. During that time, we have witnessed a major evolution in the way content has been distributed in digital form, and often in a way that has not sufficiently rewarded the content creator and rights holder. We look forward to sharing information and closely aligning our strategies to achieve mutually effective results in our ongoing activities,” said Michael O’Leary, the MPAA’s Senior Executive Vice President, Global Policy and External Affairs.

Takero Goto, CODA’s Senior Executive Director, said, “Online infringement problems have become a serious concern for rights holders all over the world. The MPA and CODA have agreed to cooperate in tackling the problems through our newly strengthened partnership. We will make the best of our efforts to achieve some tangible results in the near future and live up to the expectations from rights holders in the U.S., Japan, as well as the rest of the world.”

To view photos from the event, please click here.