Findings by research consultancy Sycamore Research and Marketing revealed that 7 out of 10 young Singaporeans engage in digital piracy out of habit. The research, ‘Online Behavior And Attitudes Of Singaporeans In Relation To Movie, TV And Music Piracy 2014’, was designed to reveal the motivations and attitudes of Singaporeans aged between 16-64 years old in relation to their engagement in online film, music, and television piracy.
Key findings from the study include:
• More than half (61%) of the Singaporean adult population (16-64) say they have participated in movie and TV or music piracy.
• It’s a youth issue. 69% of 16-18 year olds and almost three-quarters (74%) of 19-24 year olds actively download or stream pirated music, movies or TV shows.
• 17% of Singaporeans say that they download or stream pirated movies, TV shows or music at least once a week.
• The majority of active pirates in Singapore (66%) agree that ‘Pirating creative content is stealing/theft’, while still actively engaging in the act.
• The primary reason Singaporean’s pirate copyrighted content is because they can get it for free. 85% of active pirates say they pirate content because it is free.
• Piracy websites that target Singaporeans rely on advertising revenues as their means of profit. When asked what type of advertising they recall seeing on piracy websites, 58% of 16-18 year olds recall seeing sex industry advertisements, and 46% of 19-24 year olds recall seeing advertisements for gambling sites.
• Most piracy takes place at home, unsurprisingly, though piracy in the workplace is not uncommon and pirates also talk of pirating ‘on the go’ through mobile devices.Amongst the younger pirates, there is an overwhelming consensus (80%) that piracy is a social norm. Those who do not do it are not perceived to be part of the group.
• 41% of persistent pirates say that they pirate movies, TV shows and music because there are no enforced laws to stop them.
• Individuals play the biggest role in preventing online piracy. When asked to choose only one, 32% say they personally should take most responsibility followed by Internet Service Providers (16%) and the Government (13%).
• A majority of Singaporeans (55%) believe the Internet requires more regulation to prevent individuals from downloading or streaming pirated content. Interestingly, those who most actively pirate digital content also support these measures.
• More than half of Singaporeans (55%), and active pirates, say they support blocking of Internet sites where a court has determined the sole commercial purpose of the rogue website is to illegally profit from copyright content.