Economic Contribution of the New Zealand Film And Television Industry 2012

This study examines the contribution of the film and television industry to the New Zealand economy and provides estimates measuring the magnitude of that contribution for 2011. It estimates that the industry’s total contribution to the New Zealand economy is 1.4 percent of New Zealand’s gross domestic product (GDP).

The analysis takes account of the direct, indirect and induced economic impacts created by the industry to determine the industry’s total economic contribution. In other words, it measures not just the spending that occurs by the industry itself, but the subsequent effects of that spending as money, labour and materials impact other industries.

To quantify the economic contribution of the film and television industry, four measures are estimated:

  • gross output (or total revenue or total sales) – the combined revenues of all industry participants attributable to film and television activity
  • value added – the returns to labour and capital attributable to the industry (which amounts to the industry’s contribution to GDP)
  • labour income – the contribution made by the industry in wage and salary payments (a subset of value added)
  • employment– the number of jobs created as a result of film and television industry activity.

The film and television industry is a changing and evolving industry with new services, products and distribution channels frequently being developed. The system of national accounts that seeks to measure this industry is structured based on industry classifications that are revised relatively infrequently. As is the case with other industries that change with the pace of the technology driving their production, the system cannot separately identify all of the activity of the film and television industry in a manner that reflects current industry structure.

Download the English one-sheeter here

And here’s a link to the full report.